August 11th, 2011
Watching television last night there were two commercials that promoted mini versions of products. Reese’s Minis by Hershey’s offer new, bite-sized and unwrapped peanut butter cups while Burger King’s BK Minis are miniature burgers and chicken sandwiches.
Minis are a great way to extend an existing product line, inject excitement into an established brand, and even expand into new markets. Offering a mini version of your product or service can influence existing customers to purchase more. They can also cultivate new areas of growth.
How can a mini strategy benefit your business?
Editor’s Note: In the spirit of the topic, this post is intended to be bite-sized.