Don’t Underestimate Your Customers: 3 PR Lessons from McDonald’s Szechuan Sauce Snafu

Michael Bateman, October 20th, 2017

Time will tell whether McDonald’s will hold up their promise or not. Until then, let’s examine the lessons we can learn from this PR stunt gone wrong.  

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Dropbox’s Design Disaster

Stefanie Osmond, October 13th, 2017

Last week, Dropbox announced the biggest change to their visual brand that the company has seen in 10 years…and designers all over the internet immediately started freaking out (me included).

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Three Ingredients for Successful Tech Event PR

Paul Shlackman, October 6th, 2017

How many times have you been to a tech conference where the keynote speaker has been so good that they held the room spellbound for the entire length of their presentation? That what they had to say was so compelling 20 minutes simply flew by? I have – it was an inspiring experience that has […]

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Risky Business for Brands and Odell Beckham Jr.

Domenick Cilea, September 28th, 2017

What do the New York Giants, Verizon, Dunkin’ Brands, Procter & Gamble, and Nike have in common? They all employ the services of the ultra-talented athlete – Odell Beckham Jr. – to represent their respective brands.

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Tap into the Game with Nike’s New NBA Connected Jerseys

Mike Benedetto, September 22nd, 2017

To kick off the partnership between Nike and the NBA for the 2017-2018 season, the companies will deliver an innovative experience for fans by debuting the new Nike NBA Connected Jersey through the NikeConnect app. 

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Utilizing Photo and Video Apps to Enhance Social Media Content

Caroline Vallila, September 15th, 2017

Mobile photo and video applications are simple yet effective tools for enhancing social media posts and increasing engagement with target audiences. Countless resources are available today for streamlining social media marketing, content creation, and even tracking analytics.  

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Connecting the Dots Between Marketing Strategy and Tactics

Domenick Cilea, September 8th, 2017

The holy grail for marketing is to have a bold and grandiose marketing strategy, tactically execute it, and then have the capability to measure the outcomes. Unfortunately for most, the strategy is either unrealistic or the tactics are poorly implemented. Thus, there is minimal impact. 

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Trends in Web Design: Gradients

Stefanie Osmond, September 1st, 2017

Like trends in fashion, music, and other creative fields, trends in design are known to go in and out of style and can never be expected to stick around for too long.

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Five Tips for Engaging with Influencers

Michael Bateman, August 18th, 2017

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Using Surveys to Bring Tech Stories to Life

Paul Shlackman, August 11th, 2017

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